Thu 8 Apr 2010
Disturbing off label marketing by Pfizer
Posted by Jon Haynes under Health, Technology
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Disturbing what Pfizer did with Bextra, now on American Greed. Sales representatives got financial incentives to push the drug for off label uses: tropical getaways, seats at sporting events, expensive wine, etc all based on marketing. All for a drug that didn’t solve pain any better, but just had extra risk like heart attack, stroke, renal failure, and also might actually lead your skin to fall off. The $2.3 billion fine accounts for only 3 weeks worth of sales and was paid in one wire transfer. No one went to jail, but a compliance program was put in place.


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